ANTARES

Product Manager — San Diego, CA

Frank
Lopez

Founder and operator who validates, builds, and scales. Over nine years, I've launched products, led teams, and driven growth — most recently expanding a business from a single-service flooring company into a full-scale remodeling operation.

Through market research, strategic licensing, and a go-to-market strategy built from scratch, I delivered 40% year-over-year revenue growth.

I don't just think in products. I think in problems worth solving.
View Case Studies → LinkedIn ↗
Background
Built from
the ground up.
9+
Years Industry Experience
4
Years as Business Owner
40%
YoY Revenue Growth
$3.5M
Annual Revenue Led

I built a flooring and remodeling business in San Diego from nothing — handling every function from sales and operations to finance, hiring, and product strategy. When I saw an opportunity to expand, I didn't wait for permission. I researched the market, secured licensing, trained my team, and launched an entirely new product and service line.

That experience gave me the full-stack perspective of a product manager: I've been the strategist, the operator, the researcher, and the closer — all at once, all accountable. I graduated with a Bachelor's degree in May 2024 and I'm now bringing that hands-on, end-to-end thinking into the tech industry.

Core Competencies
What I bring
to the table.

Earned through years of real-world execution — not just theory.

🎯
Product Strategy

Opportunity identification, market sizing, competitive analysis, and go-to-market planning — executed under real business pressure.

Market Research GTM Planning Competitor Analysis
📊
Data-Driven Decisions

Built pricing and demand models using Yelp analytics, Google Trends, mystery shopping, and real-time competitive bid data.

Pricing Strategy Analytics Demand Modeling
🚀
0-to-1 Launches

Took a business from a single service to a full-service operation — handling licensing, supplier sourcing, team training, and launch marketing.

Product Launch Licensing Supply Chain
👥
Cross-Functional Leadership

Led sales, operations, finance, scheduling, and field teams simultaneously — aligning everyone toward shared outcomes.

Team Management Stakeholder Alignment Servant Leadership
🔧
Process & Tools

Implemented Jira for project scheduling, trained staff on adoption, and built operational workflows that scaled with the business.

Jira Project Scheduling Workflow Design
🤝
Negotiation & Partnerships

Negotiated pricing with manufacturers, labor rates with contractors, and closed deals with clients on projects from $5K to $100K.

Vendor Negotiation B2B Sales Partnership Building
Case Studies
The work
that defines me.

Three real problems. Three real solutions. All measurable outcomes.

01
0-to-1 Product Launch
Full-Service Remodel Expansion
From flooring specialist to full-service remodel contractor
Read Case Study ›
Opportunity
While completing flooring jobs, I noticed complementary contractors working alongside my team in the same homes. Rather than leave that revenue on the table, I identified a clear opportunity to expand into countertops, cabinetry, plumbing, electrical, tile, custom woodworking, painting, and full kitchen and bathroom remodels.
Research & Validation
Tracked in-field customer demand through direct conversations, monitored competitor websites and Yelp click volumes, analyzed Google Trends and San Diego market size data, and collected pre-launch bids from prospective clients to validate demand before committing resources.
Build & Launch
Obtained general contractor license and updated insurance. Sourced and negotiated with product manufacturers and subcontractors. Rebuilt the website and all social channels. Created showcase content on Yelp and Instagram. Personally trained staff on new offerings and sales techniques, and allocated marketing budget based on data-driven channel testing.
New Product & Service Lines
Products: countertops, cabinets, plumbing fixtures, lighting, windows, custom woodwork, stair railings. Services: shower installation, cabinet installation, electrical, plumbing, window installation, tile work, custom stair builds — all net-new revenue streams.
40% YoY Growth
Annual revenue grew from $2.5M to $3.5M following the expansion launch
02
Data-Driven Strategy
Competitive Pricing Intelligence
Building a repeatable system to win bids and protect margins
Read Case Study ›
The Problem
In a highly competitive San Diego market, pricing too high loses jobs and pricing too low destroys margins. Competitors rarely show their hand, and supplier pricing is opaque. I needed a system to stay sharp without relying on guesswork.
Intelligence System
Conducted ongoing competitor benchmarking via Google, mystery shopping calls for materials and labor pricing, and real-time Yelp click volume tracking. Used nearly 10 years of industry knowledge to establish a pricing rule: if supplier pricing was only 20–30% above cost, it signaled unfavorable terms and triggered renegotiation or supplier replacement.
Pricing Strategy
Implemented a lump-sum pricing model to protect margins and control discount conversations. Required all itemized bids to be reviewed and approved before client delivery. Used live competitor bids shown by clients during negotiations as real-time market data — turning a tense moment into a pricing intelligence opportunity.
Lead Management
Personally managed all inbound leads across every channel — Google, Yelp, phone, and walk-in — ensuring consistent pricing discipline from first contact. Adjusted Yelp ad budget dynamically based on competitor click volumes and demand signals, validated through trial and error to be the highest-ROI channel.
$5K – $100K
Maintained competitive win rates across a high-volume project range while protecting margins throughout
03
Cross-Functional Leadership
Scaling a Team Through Expansion
Upskilling 8–12 specialists through a major product and service expansion
Read Case Study ›
The Challenge
Expanding into an entirely new service category required upskilling an existing team with no background in plumbing, electrical, tile work, cabinetry, or full kitchen and bathroom remodeling. The team had to speak confidently to customers about technically complex work — fast.
Training & Enablement
Personally designed and led bimonthly team meetings covering product knowledge, installation mechanics, sales techniques, and role-play exercises. Explained in detail how installers perform showers, plumbing, electrical, and other new services so staff could speak to them credibly with clients.
Servant Leadership in Practice
Held weekly cash flow reviews with the accountant, visited job sites with lunch for installers rather than pulling them from work, and ran dedicated one-on-ones with the scheduler to remove blockers. Consistently asked "How can I support you?" — and acted on the answers. Organized monthly team dinners, FIFA nights, and annual holiday team builders.
Process Improvement
Identified scheduling and project tracking inefficiencies and implemented Jira as the team's project management system — personally training staff and the scheduler on adoption, streamlining job flow visibility across the entire operation.
8–12 Person Team
Successfully scaled a specialized team through a major business expansion while maintaining culture, performance, and cohesion
Get In Touch
Let's build
something.

I'm actively exploring product management roles in tech. If you're looking for someone who ships, leads, and thinks in problems worth solving — let's talk.

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