Product Manager, San Diego, CA
Founder and operator who validates, builds, and scales. Over nine years, I've launched products, led teams, and driven growth, most recently expanding a business from a single-service flooring company into a full-scale remodeling operation.
I don't just think in products. I think in problems worth solving.I built a flooring and remodeling business in San Diego from nothing, handling every function from sales and operations to finance, hiring, and product strategy. When I saw an opportunity to expand, I didn't wait for permission. I researched the market, secured licensing, trained my team, and launched an entirely new product and service line.
That experience gave me the full-stack perspective of a product manager: I've been the strategist, the operator, the researcher, and the closer, all at once, all accountable. I'm now bringing that hands-on, end-to-end thinking into the tech industry.
Earned through years of real-world execution, not just theory.
Opportunity identification, market sizing, competitive analysis, and go-to-market planning, executed under real business pressure.
Built pricing and demand models using Yelp analytics, Google Trends, mystery shopping, and real-time competitive bid data.
Took a business from a single service to a full-service operation, handling licensing, supplier sourcing, team training, and launch marketing.
Led sales, operations, finance, scheduling, and field teams simultaneously, aligning everyone toward shared outcomes.
Implemented Jira for project updates and team communication, used Google Calendar for scheduling, and built operational workflows that scaled with the business.
Negotiated pricing with manufacturers, labor rates with contractors, and closed deals with clients on projects from $5K to $100K.
Three real problems. Three real solutions. All measurable outcomes.
Every great PM has a story. Here's mine.
When I discovered what PMs actually do, validate ideas, rally teams, and bring products to market, I realized I had been doing exactly that for years. It felt less like a career change and more like finally finding the right title for what I already am.
When I decided to reinvent my company's entire product and service line, going from floors only to full-scale remodeling, I did everything a PM does. I identified the opportunity, interviewed customers, researched competitors down to their CA Secretary of State filings, secured licensing, rebuilt the brand, trained the team, and closed the first sale 6 months later while leveraging AI throughout. That was a product launch. That was the moment I knew.
Solving complex problems cross-functionally and knowing that if we get it right, the company wins too. I want to build products people around the world use every day. That gives me the same rush as opening a business, but at a scale I have never had before.
3 to 5 years in the PM role I see myself growing into a Senior PM role, and within another 3 to 5 years, into a Principal of Product. I want ownership of a core product, not a side feature, but something central to a company's mission, and I want to turn it into something that has a measurable impact on the company's bottom line. I've done it once as an entrepreneur. I'm ready to do it again at scale.
A critical analysis of Yelp, from the perspective of a $100K/year advertiser and power user.
Yelp is a two-sided marketplace connecting consumers with local businesses. As a $100K/year advertiser for 9 years, I operated on both sides, as a business owner competing for leads and as a power user who understood the platform deeply.
Yelp's review filtering hurts the businesses that fund the platform. Authentic reviews get removed at scale while bad actors find workarounds. This erodes advertiser trust and threatens retention of Yelp's highest-value customers. If I were the PM, this is where I'd focus.
I'm actively exploring product management roles in tech. If you're looking for someone who ships, leads, and thinks in problems worth solving, let's talk.